The Good, the Bad, and the Ugly of Chatbot Marketing Automation These objectives can be increased lead generation or increased engagement. Mountain Dew took their marketing strategy to the next level through chatbots. The self-proclaimed “unofficial fuel of gamers” connected with its customer base through advocacy and engagement. They launched a live chat and chatbots […]
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Why Chatbots Are the Future of Marketing: The Battle of the Bots
Chatbot Marketing: A Comprehensive Guide to Boost Your Business The page highlights the discount program, along with testimonials and frequently asked questions. Using the bot to push this program is a great example of how brands can track and assess the ROI of these helpful digital assistants. Once you have a chatbot marketing tool, you […]